Latest results from Roy Morgan Research have revealed that major newsprint readership is continuing to decline.
National publication The Australian Saturday edition has fallen from 686,000 in September 2015 to 638,000 in September 2016. Likewise, their Monday to Friday edition has also dropped, with a loss of 11,000 readers.
It was a big weekend for Australian TV with the broadcast of both the AFL and NRL grand finals on Saturday and Sunday.
Check out this beautiful new TV commercial produced by our QA Auto team for our client Crick Auto Group.
From Caloundra North to Noosa and out to Nambour, Cricks have been part of the Sunshine Coast for over 20 years.
OzTam is set to increase the number of homes included in Australian television audience measurement by a considerable 50%.
The change is being implemented by OzTam over the next 6 months and is expected to be completed by early 2017, a move they say will reinforce industry confidence in ratings data.
Our blog has been hijacked by the work experience kid… Archie, a grade 10 student from Kawana State High School shadowed our Public Relations Director Peppi Bueti for a week’s worth of long lunches, coffee dates and all that other stuff that PR people do. Here are his outtakes…
Sunny Media Director Trevor Larkins worked alongside one of our trusted Sunshine Coast producers to create a fantastic fresh new TV commercial for Vantage Homes Qld. Do you like it? We do!
This week it was announced that News Corp, owned by Rupert Murdoch, is in the process of buying APN News and their Regional newspaper division. Which brings another 12 daily newspapers and 60 community newspapers to the News Corp Suite.
If you’ve planned an event before, you will know that it’s actually much harder than you think. There is a range of things that can go wrong! So this week we talk to our Public Relations Director Peppi Bueti on some of the tips he can offer from his experience in Event Management.
If you are investing money into Google AdWords is it worth creating a designated landing page? The answer is yes, and here’s why…
Programmatic buying is the increasingly popular way to buy online advertising. It’s a much more technical way to buy online advertising then what we are used to but it has benefits. Programmatic Buying describes online advertising that is analysed through multiple software systems according to demand, inventory avails, user engagement and more, all to provide a more optimised and performance driven result for the advertiser.