Marketing & Advertising Blog

The Block ratings stay Sky High

The Block finale granted Nine sky high ratings as the network took more than 40% of Sunday night’s free-to-air viewers.

Nine’s channels won a daily free-to-air share of 40.7% last night, with all three The Block Sky High episodes watched by more than 2 million viewers.

The winner announced episode pulled in 2.808 million viewers, the auctions were watched by 2.606 and the grand final had an audience of 2.132 million, according to OzTam’s preliminary metro ratings.

The Block’s finale proved a strong base on which to introduce the latest instalment of the Underbelly franchise.

In the 8.30pm slot Underbelly: Squizzy won a debut audience of 1.679 million.

Ten’s new drama Ripper Street sat in 19th place with 579,000 viewers, coming fourth in the timeslot behind Seven’s Bones (771,000) and the ABC’s The Time of Our Lives (752,000).

Ten’s share of viewers was 15.4%, with MasterChef its most watched program with 606,000 viewers.

Seven’s best performing show was Seven News (1.433 million), followed by Sunday night (1.071 million) and two episodes of the Highway Patrol.

Seven’s total share sat at 25.6%.

SBS’ took 4% and the ABC won 11.2%.

Source: http://www.bandt.com.au/news/media/the-block-ratings-stay-sky-high

Still think you can ignore mobile? Think again!

If you think mobile is still something to put in the ‘too hard’ bucket, think about these stats. Smartphone penetration has reached 65% while one in three YouTube videos are now watched on mobiles, according to Google.

Smartphone penetration is up from 52% in 2012 and 37% in 2011. Of those smartphone users, 41% said they perceived increased usage of their devices over the past year.

While the humble mobile phone started life as a communications device, the functionality of today’s models have seen more consumers perceive it as an entertainment device (91%) than a communications device (86%).

Seventy-two percent of smartphone owners watched video on their mobiles while one in three YouTube videos are being consumed on a mobile.

One in four Google searches are coming through a mobile with 58% of those surveyed searching on their smartphones daily. Sixty-eight percent of people have searched product information.

The average smartphone owner has 33 apps installed on their device, with 11 of them paid apps. In the last 30 days, the average owner has used 12 of their apps.

While the perception of smartphones is that it is an on-the-go device, 96% of owners reported using it at home compared to 82% on-the-go. Seventy-seven percent of people used it in-store.

Eighty-one percent of people use their smartphones while doing other activities such as watching TV or even reading a book. However, 75% of multi-screening done on smartphones while watching TV is on non-complementary tasks.

Source: http://www.adnews.com.au/adnews/still-think-you-can-ignore-mobile-think-again

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Nine takes out top 3, holding 32%

Nine held 32% of viewers last night, with Hamish & Andy’s Gap Year Asia taking out the top spot with an audience of 1.455 million. Nine News and The Block Sky High followed closely behind with 1.409m and 1.393m viewers respectively.

Seven was a close second and had 27.3% of viewers with its special Secret Life of Dogs beating Masterchef in the 7:30 timeslot and taking 923,000 viewers. Seven News, Today Tonight, and Home & Away all maintained their usual places in the mid to tail end of the top 10.

Ten’s new live crime-solving show Wanted, hosted by Sandra Sully and Matt Doran, was absent from last night’s 20 highest rating programs, according to OzTam’s preliminary ratings. It took 518,000 viewers but couldn’t compete with the other networks in the popular Monday night viewing.Ten has said it’s confident that the show will be a long-term build, but lost out on last night’s 8:30pm timeslot to Seven’s Criminal Minds (820,000 viewers).

That said, Masterchef saw a rise to 824,000 viewers and the network had an overall audience share of 16.2%.

ABC saw an increase in ratings with the news its highest rating program at 959,000 viewers, and Australian Story just missing the top 10 at 854,000 viewers. 7.30, Media Watch and Four Corners had the last three places in the top 20 giving it an audience share of 18.9%.

SBS had 5.7% of audiences.

Source: www.bandt.com.au

State of Origin takes out top spot, despite Canberra’s Dramas

The Labor leadership tussle played second fiddle to the State of Origin last night, with the rugby match engrossing Australians more than Canberra’s power-struggles.

More than 2.23 million Australian’s watched Queensland defeat New South Wales last night, according to OzTam’s preliminary metro ratings. But the result is down on the previous match’s result of 2.433 million.

The Labor leadership spill wreaked havoc with scheduling last night, with the preliminary ratings not taking into account pre-emptions and delayed broadcasts which occurred across all commercial networks.

For example, on Nine The Block Sky High and A Current Affair were pre-empted to make way for extended news coverage with a double episode of the reno show scheduled for tonight instead.

Nine’s news coverage continued until just six-minutes before Kevin Rudd’s victory was announced to make way for State of Origin.

Viewers were asked to switch to Nine’s other channel, GEM, to keep up with the leadership spill but the majority didn’t. The 1.77 million people watching what was booked-in as Nine’s pre-match coverage ballooned to more than 2.2 million for the game.

Seven made a similar move in Melbourne at least, where Home and Away and House Rules replaced live political reporting with viewers asked to switch to Seven’s digital channel to keep up with developments in Canberra.

The programs were interrupted with news updates including former Prime Minister Julia Gillard’s speech.

Nine won the night overall, as its main channel won 33.2% of all free-to-air viewers. Seven’s main channel took 16.1%, ahead of Ten’s 10%, the ABC’s 14.3% and SBS’ 2.1%.

Source: www.bandt.com.au/

Nine holds top three!

Channel Nine dominated the ratings last night with The Block taking out top spot with it’s highest 2013 season audience at $13.65 million (metro). This was followed by Nine’s 60 Minutes and Nine News which also attracted over 1.5 million viewers.

The reality renovation show lured 1,653,000 metro viewers last night with its room reveal episode, according to preliminary overnight ratings from Oztam. This is the highest audience yet for the format, which has rated an average of 1.6 million four times since its debut in mid-May. Its series average so far is 1.3 million metro viewers.

60 Minutes ranked second with 1,557,000 metro viewers, while Nine News gathered an audience of 1,517,000. The network’s family drama House Husbands also garnered an audience of 1,028,000 million.

Seven’s top-rating show was Sunday Night with 1.2 million viewers. Highway Patrol and A Place to Call Home attracted 1.2 million and 1.1 million respectively.

The debut of Network Ten’s MasterChef: Italian Week anchored a solid 800,000 metro viewers – on par with its average audience so far this year. Elementary attracted an audience of 780,000, while a repeat of Modern Family had 598,000 viewers.

Across the main channels, Nine won the night with 25% of audience share, followed by Seven with 22.7%. Ten and SBS scored 12.5% and 3.5% respectively.

Source: http://www.adnews.com.au/adnews/the-block-builds-highest-ratings-yet

Ten Targets New 25-54 Demographic

Channel Ten aired the second episode in the new series Offspring last night with audience figures slightly down from its season premiere last week (868,000 compared to 798,000). The premiere of Offspring comes after Channel Ten, known as a youth focused network signalled that it was now targeting the “young at heart” 25-54 year olds. This move was based on 16-39 and 18-49 year olds shifting their viewing habits from the primary stations to the secondary stations, such as Eleven.

Offspring fell just outside the top ten at number 12 with The Block Sky High the only non-news related program pulling over 1 million viewers (1.18 million) falling into third place. Channel Nine’s Arrow sat in sixth place last night with 968,000 viewers, followed by Seven’s House Rules with 951,000 viewers.

Overall the Nine Network won the night with a 30.4% share of audience, Channel Seven took 29%, the ABC won 19% and Channel Ten took 17.2%. SBS won 4.3%.

www.bandt.com.au & www.mumbrella.com.au

Audience is lacking for Revenge while The Voice continues to grow

Channel Nine’s The Voice took out top spot last night with a total of 1.64 million viewers watching the second of the live final episodes. Channel Nine took out three of the top spots with Nine News taking 1.41 million and The Block Sky High with 1.39 viewers.

Seven’s House Rules also proved popular last night with over a million viewers (1.07 million), but still fell behind Seven News and A Current Affair. Today Tonight was the only other program to have more than a million viewers last night.

After an extremely successful first season with comparable ratings to The Voice, the second series of Revenge looks to be lagging. Last night’s episode which was 18th in the second series only just scraped into the top ten with 881,000 viewers, falling under Home and Away (966,000 viewers) and ABC News (969,000).

Source: www.bandt.com.au

Have you ever purchased something based on a recommendation from a friend on Facebook?

Based on a recent Google suvey of 1,016 respondents, females 25-34 (13.4%) and 35-44 (14.7%) are most likely to make a purchase based on a friend’s recommendation, while Males aged 18-24 and 45-54 are least likely. See infographic for more info;

Source: http://www.marketingpilgrim.com/page/2

House Rules debuts quietly against Voice and Block

In its ongoing quest to find a ratings replacement for My Kitchen Rules, Channel Seven debuted its new renovation competition show House Rules last night, to a disappointing 803,000 metro viewers.

It only managed eleventh place in the five metro areas, according to the preliminary OzTam results, which media buyers have described as disappointing.

In comparison, the first episode of The Block Sky High had 1.3 million viewers. The first episode of The Block All Stars had 960,000. The first episode of The Renovators, in 2011, had 939,000 viewers.

Read full article at: www.bandt.com.au

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