House Rules debuts quietly against Voice and Block

In its ongoing quest to find a ratings replacement for My Kitchen Rules, Channel Seven debuted its new renovation competition show House Rules last night, to a disappointing 803,000 metro viewers.

It only managed eleventh place in the five metro areas, according to the preliminary OzTam results, which media buyers have described as disappointing.

In comparison, the first episode of The Block Sky High had 1.3 million viewers. The first episode of The Block All Stars had 960,000. The first episode of The Renovators, in 2011, had 939,000 viewers.

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