How QA PR helped bring Ocean Street alive

The Sunshine Coast has been buzzing with excitement surrounding the opening of the new dining and entertainment strip, Ocean Street Maroochydore which is the first stage of the redevelopment of the Big Top.

Boasting several new restaurants and featuring a variety of different international cuisines and a new live music venue, the revived Ocean Street has already become a hot spot for locals and visitors to the Sunshine Coast.

The launch of Ocean Street took place on Easter Sunday with the annual Ocean Street World Festival which attracted over 30,000 visitors. They came to be entertained by live music and trial a variety of tastes from both street vendors and the newly opened and existing Ocean Street restaurants.

The launch was successful to say the least… the Solbar was at full capacity every night over the Easter break and Hello Harry Burgers sold over 4000 burgers in three days.

QAPR have been working on the Ocean Street redevelopment and Big Top Market Fresh project for the past 12 months, as an integral part of the redevelopment team we have helped develop the branding, logos, website, social media, leasing support strategy, stakeholder engagement as well as a multitude of media coverage on TV, Press, Radio and Online.

QAPR have had constant communication with local and interstate media to announce information regarding every step of the project and to continue to drive public interest in the redevelopment. As a result Big Top Market Fresh and Ocean Street have been discussed in the media on a regular basis over the last 6 months and has been a constant point of interest in the local community.

The launch of Ocean Street was also backed up by a strategic advertising campaign, featuring a combination of press, TV and radio advertising aligned around the popular Ocean Street World Festival.

The right combination of PR and Advertising brought Ocean Street alive this Easter, and the strip hasn’t slowed down since. The next exciting step for QAPR will be the opening of the remaining new restaurants and the launch of the Big Top Market Fresh which will include undercover farmers markets as well as a refurbished full line Woolworths and up to 40 specialty stores later in the year.

If you would like to keep up to date with the exciting projects we are working on at QAPR follow us on Facebook.

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