There is a lot more to advertising then just placing an ad and expecting a result.
We have many clients that come to us who already have advertising campaigns in place but they are wondering why they’re not getting the results they want.
Advertising can be hit or miss if you are not getting the planning right. As an agency, our role is to research all aspects surrounding each client, their product and the media available. Our main goal is to achieve better outcomes for our clients, by strategically placing advertising across the best possible options whether their budget is big or small.
There are many factors that need to be considered when it comes to placing advertising but here are QA’s top 3 tips;
Audience Reach figures will reveal how many viewers, listeners or readers will see your advertising. These figures are heavily relied on when comparing one option to another.
Who are your Target Market and what are their media viewing habits. Many advertisers start off with their own view on what their client is watching, or which radio station is the most popular etc. These views almost always reflect their own preferences. When placing advertising you must consider the Target Market and the research at hand rather than rely on your own or the biased opinion of one particular media.
Cost Efficiency helps you determine which option is going to reach the most amount of people for the least amount of money. There are a number of ways to measure cost efficiency but the most common is cost per 1000 (people). When we are working with a budget it is vital to achieve the best possible result with a limited spend, while your audience reach may not be at the levels you would like, you will still be achieving the highest reach possible for your budget.
These are just a few of the factors that we consider when planning a media spend. Here are QA, we like to say that we can do it better, so if you are an existing advertiser or have previously ran a campaign that didn’t get you the right results, talk to our team today to see how we can help you achieve better outcomes.
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