Media Strategy

Sunny Media

Media Strategy and Planning

All strategies are based on a high level of research, a thorough understanding of the client’s business and unbiased planning and buying.

Sunny Media specialises in media strategy and planning by exploring all aspects of the client’s business to devise a strategy that will not only enable business growth but also develop future-proof strategies against oncoming competitors and other market factors that may occur.

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Sunny Media

Market Research & Trends

Our access to current research and trends provides an understanding of the media consumption and habits of Australians. Utilising independent data provides a comprehensive understanding of a client’s target demographic and becomes a foundation of all strategy and planning.

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Our Expertise

Market Analysis

  • In-depth knowledge of Australian markets and its segmented regions
  • Activity in all metro and regional markets across the country
  • Current analysis on each market prior to commencing any new planning or strategic processes

Media Research

  • Considering reach, target audience and programming
  • Analysing all media options in a marketplace to determine best opportunity for clients
  • Niche media opportunities for unique products

Demographic Analysis

  • Consumer insights and behaviour
  • Identifying the best target demographic/s for your business
  • Utilising data from independent researchers including Roy Morgan

Media Planning Services

  • Analysing the reach and frequency of a campaign
  • Consideration of audience levels, viewer numbers, tarps and cost efficiencies
  • Aligning media with campaign goals and objectives

Media Negotiation

  • Added value and support from media networks
  • Negotiating rate levels and mass buying opportunities
  • Every client, every strategy and every brief requires individual negotiation to get the best possible outcome.

Media Placement

  • Monitoring of placement and reporting
  • Specific programming selection to reach targeted audiences
  • Forward planning to secure placement at key times of year or during key events



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