One of the most commonly asked questions from potential clients is what is the role of public relations and how can it improve business?
Peppi Bueti Director of QA Public Relations explains what PR is:
Let’s start with what I tell my University of the Sunshine Coast PR students and that is if you cannot write persuasively or have the ability to think strategically then it may not be the career for them.
There’s a misconception out there that if you have a great personality then you should get into PR. While it’s important to have good interpersonal skills, it’s a long way from what is required unless you think PR is handing out brochures or products at your local shopping centre.
That’s not PR folks.
PR is an important part of the marketing mix and tactics range from media relations, events management, promotions, internal communication, social media and issues management.
Media relations is used to generate publicity through a media release to help promote a product, event or an issue of interest. At QAPR we write media releases for a range of clients covering all sorts of industries. These are pitched to press, radio and TV stations as well as industry publications and social media sites.
So when you are planning how you spend your marketing dollars, consider how PR can help you generate greater exposure for your dollar.
Contact Peppi Bueti our Director of Public Relations to find out how you can improve your business with PR.
Peppi Bueti – firstname.lastname@example.org or 0447 131 306