The best thing that has happened to TV is the second screen… ipads, mobiles and laptops. TV is now interactive and will continue to develop in this area.
Social media gives Television a new lease on life, viewers can now participate in the program they are watching via voting and online discussions. Television stations are now incorporating social media into their programming, allowing live relays of fans tweets and online posts to appear live on screen during a broadcast.
Social TV is massive for the next generation. Currently, 40% of all tweets are about prime time TV shows. This is because TV viewers are multi-tasking and socialising while watching TV shows.
Some of the most popular second screen activities for TV viewers is to use social forums while watching TV to discuss the shows they are watching.
Social media has also become vital in promoting TV shows. The majority of all Prime Time TV shows now have their own social media page and online streaming available. Allowing viewers to never miss an episode, and keeping viewers interested in the show by revealing teasers, learning about the cast members, competitions and more.
Nielsen are now measuring Twitter TV ratings to see what TV shows are being talked about the most online. In 2013 the American Series Breaking Bad averaged 521,000 tweets per episode.
We can only expect TV & Social Media to get bigger and better!