Channel Ten aired the second episode in the new series Offspring last night with audience figures slightly down from its season premiere last week (868,000 compared to 798,000). The premiere of Offspring comes after Channel Ten, known as a youth focused network signalled that it was now targeting the “young at heart” 25-54 year olds. This move was based on 16-39 and 18-49 year olds shifting their viewing habits from the primary stations to the secondary stations, such as Eleven.
Offspring fell just outside the top ten at number 12 with The Block Sky High the only non-news related program pulling over 1 million viewers (1.18 million) falling into third place. Channel Nine’s Arrow sat in sixth place last night with 968,000 viewers, followed by Seven’s House Rules with 951,000 viewers.
Overall the Nine Network won the night with a 30.4% share of audience, Channel Seven took 29%, the ABC won 19% and Channel Ten took 17.2%. SBS won 4.3%.